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Digital Marketing

COURSE OVERVIEW

In this course you will be addressed different levels of Digital Marketing techniques. Digital Marketing is a vast subject. However, Digital Marketing can be divided into broad categories such as Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content research and Web analytics, Email marketing, etc.

  • Introduction to Digital Marketing
  • Digital Marketing Strategy
  • Website and Landing Page Optimization
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Online Advertising and Display Advertising
  • Influencer Marketing
  • Social Media and Online Reputation Management
  • Analytics and Data Analysis
  • Mobile Marketing
  • Digital Marketing Campaign Planning and Execution
  • Legal and Ethical Considerations in Digital Marketing
  • Emerging Trends and Future of Digital Marketing
  • Digital Marketing Tools and Technology
  • Career Development in Digital Marketing
6 months
Note - Download brochure for detailed course syllabus.

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